WWBIC – Northeast (Appleton)

Come visit us at our newly opened office in Appleton.

The Wisconsin Women’s Business Initiative Corporation (WWBIC) is a leading-edge economic development corporation celebrating over 30 years of entrepreneurship, opportunity and success.

WWBIC’s regional office in Northeast Wisconsin serves emerging and existing small business owners (women and men) by providing quality business education, one-on-one business assistance, direct loans and access to other capital, financial awareness and asset-building programming.

WWBIC’s office in Appleton is part of a nationwide network of Women’s Business Centers (WBCs) funded in part by the U.S. Small Business Administration’s Office of Women’s Business Ownership (OWBO). The WBC program was founded to foster the growth of women-owned businesses by providing access to education, training, mentoring, business development and financing opportunities to women throughout the United States and its territories.

We work with businesses in all market sectors, in any phase of development. Our clients include start-ups, established entrepreneurs, expanding businesses, and individuals seeking to improve their financial well-being.

Contact Us for Small Business Assistance

If you’re interested in starting a business, expanding an existing business, or require assistance with managing, marketing, product development or other business issues, please give us a call or send us an email detailing your business needs.

Contact Info:
Project Director: Alyse Rust, alyse.rust@wwbic.com

1191 N. Casaloma Drive
Appleton, Wisconsin 54913

General Information: 920-944-2700
Fax: 920-944-5500

Hours: 8:30 am – 5:00 pm Monday through Friday or by appointment.
Click here to email us or view a map of our office locations.

Unique Services in our Northeast Office:

While WWBIC welcomes everyone to participate in our programs, we focus our efforts on working with women, people of color, veterans and those who may be overcoming barriers in reaching their entrepreneurial dreams. 

Rural Entrepreneurship

Entrepreneurship doesn’t stop at the city line! Home-based business, small-scale agricultural and arts businesses are only the tip of rural business opportunities. Through technology and strong partnerships with local economic development organizations and financial institutions, WWBIC expands our services into counties beyond our regional offices. Our Appleton location is the primary point of contact for rural entrepreneurs throughout northeast Wisconsin.

Our Business Services:

Business Education and Workshops

We offer a wide variety of workshops/trainings — from one-hour presentations to trainings that last several weeks. Prices vary depending on the topics and the duration of training. Many of our workshops are no cost. Reduced-fee scholarships are available for low-income households.  Check the WWBIC calendar for upcoming events.

Business Loans

WWBIC offers direct business loans from $1,000 - $250,000. Loans are available to both women and men, for viable, for-profit ventures located in Wisconsin.  For more information and our online application, check our Business Lending page.

Financial Awareness/Personal Money Management Programs

WWBIC recognizes the importance of strong personal credit and money management skills in helping future dreams come true… whether that’s starting a business, buying a home, pursuing a college degree or other dream. Throughout our regions, WWBIC offers a comprehensive money management course, Make Your Money Talk, for individuals looking to shore up their personal finances. See our WWBIC calendar for upcoming events.

Business Counseling and Networking Opportunities

Individualized and small-group counseling is available to eligible businesses. One key feature of WWBIC’s loan program is the availability of business coaches to assist during the life of the loan. Networking events, such as WWBIC’s Annual Luncheon, are opportunities for clients to showcase their products and services to a broad audience.

Wisconsin Saves

Wisconsin Saves is a statewide initiative devoted to promoting financial awareness and encouraging financial action among people of all economic levels. Through resources and access to diverse products, Wisconsin Saves believes that anyone can build wealth by developing positive spending and saving habits. So don’t wait any longer… enroll in Wisconsin Saves today!

Links to Partner Organizations:

We want to make sure that you get the assistance you need to build a successful business. WWBIC works with a number of other community organizations that offer great resources for entrepreneurs and small businesses throughout the Northeast  region:

More coming soon …


Not in the Appleton/Green Bay area?

WWBIC has additional offices in Milwaukee, Madison, Kenosha and Racine.


Reasonable accommodations for persons with disabilities will be made upon request, with at least two weeks notice. 

Please contact WWBIC for arrangements.  WWBIC is an equal opportunity provider.