WWBIC to Launch The City of Appleton COVID-19 Small Business Relief Grants Program

Jan 5, 2021

For Immediate Release: WWBIC to Launch The City of Appleton COVID-19 Small Business Relief Grants Program 

The Wisconsin Women’s Business Initiative Corporation (WWBIC) has received funding from the City of Appleton 2020 CDBG-CV1 allocations to launch the City of Appleton COVID-19 Small Business Relief Grants Program to assist small and micro business owners whose business has been negatively impacted by the COVID-19 pandemic/economic crisis.

The City of Appleton has approved $40,000  for small business assistance grants. These dollars will be able to assist four (4) existing businesses in the City of Appleton in the amount of $10,000. Grants can be used for assistance with, but not limited to, payroll, rent, utilities, inventory, reopening costs, or physical modifications for the space to align with COVID-19 Guidance.


How will this program work and who is eligible?  

WWBIC will be handling the application and distribution of the grants, as well as follow up business coaching and mentorship opportunities. All information about this grant is available on WWBIC’s website at bit.ly/appletonreliefgrants.

Funds will be targeted to for-profit, existing small businesses (not a start-up) located in the City of Appleton where the business has 20 or fewer full-time equivalent employees, including the owner. Interested small business owners, please review all requirements for eligibility and all documents needed for the application at: bit.ly/appletonreliefgrants.


When will the application be available?  

The application will be available on Wednesday, January 20th, 2021 at noon. All applications will be reviewed in the order they are received (time stamped) and will be equitably considered. The application will remain open until noon on Wednesday January 27th , 2021.


For additional information or questions about applying for the City of Appleton COVID-19 Small Business Relief Grants Program, please contact Julie Stoffel Julie.stoffel@wwbic.com  | 920.944.2710

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