Crafting Winning Press Releases

A press release can be one of your best promotional tools. Newspaper editors know that press releases are a necessary evil. Every editor wants to find a good story and it could be in your release. Your release can be looked as a “pre-written” article and that is good news for the editor who doesn’t have enough time to do their job.  If nothing more, they need to fill all the space in their paper not dedicated to advertising. They want to find something of value in your release, but they have to find it quickly or they won’t find it at all.

Carmen Leal is the owner of Wag Away Publishing and the author of eleven books including I Chose You, Imperfectly Perfect Rescue Dogs and Their Humans. Carmen has over thirty years as a small business and non-profit marketing consultant. Carmen and her husband relocated from Hawaii to Oshkosh, yes, there is a story behind the move, and has become an awesome dog mom and a reluctant gardener who knows a crazy amount about Wisconsin weeds. Carmen is a member of the Oshkosh Rotary Southwest and is on the steering committee for her neighborhood association. Learn more about Carmen by visiting carmenleal.com or wagawaypublishing.com.