Marketing Mondays: Getting Started with Pay-Per-Click Advertising

It’s far too easy for small businesses to waste precious marketing dollars and time on pay-per-click (PPC) ads without getting the results they’re looking for, whether that be on Google, social media, banner ads or other online channels. That’s why we’re thrilled to host PPC advertising expert Catherine Wilson of Eviva Media for our next Marketing Monday! Catherine has worked with small businesses of all kinds (B2C as well as B2B) to help them generate awareness, engagement and sales online. In this conversation we’ll examine the pros and cons of the different digital advertising channels for different kinds of businesses, and share some tips and tricks for getting exposure at different stages of the “marketing hour glass”. This session will put a special emphasis on search engine advertising – an often overlooked but potentially lucrative digital marketing channel!

Marketing Mondays host Ben LeFort of Dolomite Marketing will guide the conversation. Feel free to bring your PPC questions / conundrums and we’ll do our best to answer them!

Meet Your Facilitators:

Catherine Wilson | Marketing Strategist and Founder of Eviva Media

Catherine Wilson started Eviva Media after experiencing the unique needs contractors face when her husband became a plumber. With over a decade of digital marketing experience, she built a team of developers, designers, copywriters, and marketing professionals that have decades of experience working with small businesses.



Benedict LeFort | President, Dolomite Marketing

A long-time resident of Milwaukee, Ben has taught English abroad, worked in publishing and nonprofits, honed specialized marketing skills at top notch agencies, run a solo consultancy, and started up a Milwaukee-based firm focused solely on Search Engine Optimization (SEO). Over the years, Ben has cultivated a deep knowledge of how businesses can attract new customers through digital marketing and data-based decision making.



  •  May 10, 2021
     12:00 pm - 1:00 pm




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