“Storytelling is the most powerful way to put ideas into the world today.” ‑ Robert McKee

Simply put, facts tell, stories sell. Whether as an individual or a company we are simply an accumulation of our stories. Business guru and writer Dan Pink summed it up nicely when he said “Most businesspeople describe their dreams and strategies — their stories — just as they’ve been doing it for decades: stiffly, from behind a podium, and maybe with a few slides. Call it Corporate Sominex ®.”

Learn to go from Sominex ® to Red Bull ® by becoming a storyteller. Take your business to the next level by using the five Cs of business storytelling. During this workshop we will brainstorm, role play, and, of course, tell stories about the effectiveness of using creativity, content, being a connector, collaborating, and knowing your community.

Carmen Leal is the owner of Wag Away Publishing and the author of eleven books including I Chose You, Imperfectly Perfect Rescue Dogs and Their Humans. Carmen has over thirty years as a small business and non-profit marketing consultant. Carmen and her husband relocated from Hawaii to Oshkosh, yes, there is a story behind the move, and has become an awesome dog mom and a reluctant gardener who knows a crazy amount about Wisconsin weeds. Carmen is a member of the Oshkosh Rotary Southwest and is on the steering committee for her neighborhood association. Learn more about Carmen by visiting carmenleal.com or wagawaypublishing.com.

  •  March 9, 2023
     6:00 pm - 7:00 pm


1191 N Casaloma Dr, Appleton, Wisconsin, 54913, United States



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