Southwest WI Area Classes

WWBIC offers classes statewide for new entrepreneurs, seasoned business owners and anyone looking to improve their financial health. Due to the Covid-19 crisis, all of our upcoming classes will be offered as webinars.  Click the “Online” calendar below to find a full listing of upcoming WWBIC workshops.

After registering, our Education Team will be in touch to share the link to the class as well as to gather our quick Client Information Form. If you have any questions, please reach out to your regional WWBIC office or email us at info@wwbic.com

Looking for webinars to take on your own time? No problem. Contact us today at 414.263.5450 to connect to WWBIC’s classes ‘on-demand’.

Expand the sections below to view classes based on your business stage, or scroll down to view a full calendar of Appleton area classes. If you’re looking for classes in other areas of the state, click here.

Starting a Business

Classes for those new to WWBIC or looking for training & resources to get their business started

View Upcoming Classes

  • August 24, 2021
    6:00 pm - 9:00 pm

In 9 weeks (including graduation) learn the fundamentals of running a business and develop a completed business plan. This virtual series utilizes online LivePlan and Zoom platforms so access to computer and computer skills are required. FEE: $225 Class runs from August 24 – October 19. *Scholarships & reduced fees available. Space is limited; deposit required (more…)


  • August 24, 2021
    6:00 pm - 7:00 pm

Your business plan is critical for starting, managing, and growing your business and very necessary to secure financing! Join us to learn why a strong business plan is vital and where to find the resources to help you successfully complete your plan! (more…)


  • September 9, 2021
    12:00 pm - 1:00 pm

NOTE: This registration page is for our in person class at our WWBIC Southwest office in La Crosse. Read below for details. Join us and learn what services WWBIC offers such as business education courses, business loans, one on one coaching support, and financial capability workshops. Let us guide you as you explore, start, pivot, grow (more…)


  • September 23, 2021
    12:00 pm - 1:00 pm

Your business plan is critical for starting, managing, and growing your business and very necessary to secure financing! Join us to learn why a strong business plan is vital and where to find the resources to help you successfully complete your plan! (more…)


  • October 6, 2021
    6:00 pm - 9:00 pm

In 9 weeks (including graduation) learn the fundamentals of running a business and develop a completed business plan. This virtual series utilizes online LivePlan and Zoom platforms so access to computer and computer skills are required. FEE: $225 Class runs from October 6 – December 1. *Scholarships & reduced fees available. Space is limited; deposit required (more…)


  • October 7, 2021
    6:00 pm - 7:00 pm

NOTE: This registration page is for our virtual class. Read below for details. Is entrepreneurism for you? Explore and discover if so and where to start. WWBIC is excited to offer hybrid class offerings this semester to accommodate those who wish to attend classes in person in a safe setting. Our in person classes will have (more…)


  • October 7, 2021
    6:00 pm - 7:00 pm

NOTE: This registration page is for our in person class at our WWBIC Southwest office in La Crosse. Read below for details. Is entrepreneurism for you? Explore and discover if so and where to start. WWBIC is excited to offer hybrid class offerings this semester to accommodate those who wish to attend classes in person in (more…)


  • October 15, 2021
    12:00 pm - 1:00 pm

Your business plan is critical for starting, managing, and growing your business and very necessary to secure financing! Join us to learn why a strong business plan is vital and where to find the resources to help you successfully complete your plan! (more…)


  • November 15, 2021
    1:00 pm - 2:00 pm

NOTE: This registration page is for our virtual class. Read below for details. Your business plan is critical for starting, managing, and growing your business and very necessary to secure financing! Join us to learn why a strong business plan is vital and where to find the resources to help you successfully complete your plan! (more…)


  • November 15, 2021
    1:00 pm - 2:00 pm

NOTE: This registration page is for our in person class at our WWBIC Southwest office in La Crosse. Read below for details. Your business plan is critical for starting, managing, and growing your business and very necessary to secure financing! Join us to learn why a strong business plan is vital and where to find (more…)


  • December 8, 2021
    6:00 pm - 7:00 pm

Your business plan is critical for starting, managing, and growing your business and very necessary to secure financing! Join us to learn why a strong business plan is vital and where to find the resources to help you successfully complete your plan! (more…)

Managing a Business

Classes for those who have recently launched a business.

View Upcoming Classes

  • August 31, 2021
    6:00 pm - 7:00 pm

Numbers sure can be scary!  When it comes to your business your numbers are vital to your success! Join us to learn how money flows in and out of your business, and how to complete and understand cashflow and projections to set your business up for financial success. (more…)


  • September 25, 2021
    9:00 am - 10:00 am

Numbers sure can be scary!  When it comes to your business your numbers are vital to your success! Join us to learn how money flows in and out of your business, and how to complete and understand cashflow and projections to set your business up for financial success. (more…)


  • September 27, 2021
    5:30 pm - 7:00 pm

How do you create an organizational structure? This defines the roles and responsibilities you need to make your business successful. In this entrepreneurial seven-part virtual workshop series, we will provide the teaching and tools to help your business get stronger in the components that you need most. While we encourage you to take part in (more…)


  • September 30, 2021
    5:30 pm - 7:00 pm

Celebrate!  You’ve grown your business to the point of needing employees.  Now what?  This session will provide practical tips and tools on how to write a job description, how and where to market for employees, how to conduct an interview, make an offer and get your new employee successfully started on the job.   As a business owner, (more…)


  • October 7, 2021
    5:30 pm - 7:00 pm

An employee handbook is an excellent communication tool between you and your employees; but beware.  If not carefully crafted for your business, and consistently applied within your business, a handbook can hurt you.  In this session we’ll explore the policies to consider having written down, as well as the unwritten rules that make up your brand.  We’ll explore ways (more…)


  • October 11, 2021
    5:30 pm - 7:00 pm

Why you exist and what problems do you solve for your customers? Building a two- page vision plan that helps you focus your time, energy and investments on the right things, at the right time. In this entrepreneurial seven-part virtual workshop series, we will provide the teaching and tools to help your business get stronger (more…)


  • October 13, 2021
    5:30 pm - 7:00 pm

You’ve worked hard to hire and onboard your employee.  You DREAD having a difficult conversation, yet you know you must.  You’ve not done a very good job of documenting anything.  This session will focus on how to make regular performance conversations part of your everyday business culture.  We’ll provide practical tips and tools for documenting those conversations to support employee (more…)


  • October 14, 2021
    5:30 pm - 6:30 pm

Topic: Designing Your Core – Design by Purpose The objective of this micro-series is to empower founders, leaders, startups, and organizations with the tools and resources to create a sustainable foundation to their business culture. Research shows that a systematically-developed culture leads to greater success. Through building strong foundations, we will be able to build (more…)


  • October 21, 2021
    5:30 pm - 6:30 pm

Topic: Business Cultural Compass – Mission The objective of this micro-series is to empower founders, leaders, startups, and organizations with the tools and resources to create a sustainable foundation to their business culture. Research shows that a systematically-developed culture leads to greater success. Through building strong foundations, we will be able to build purpose-centered, mission-driven, (more…)


  • October 22, 2021
    12:00 pm - 1:00 pm

Numbers sure can be scary!  When it comes to your business your numbers are vital to your success! Join us to learn how money flows in and out of your business, and how to complete and understand cashflow and projections to set your business up for financial success. (more…)


  • October 25, 2021
    5:30 pm - 7:00 pm

Core processes are necessary for scaling a business. How to create effective, documented processes that are simple and followed by all. In this entrepreneurial seven-part virtual workshop series, we will provide the teaching and tools to help your business get stronger in the components that you need most. While we encourage you to take part (more…)


  • October 28, 2021
    5:30 pm - 6:30 pm

Topic: Business Cultural Compass – Vision The objective of this micro-series is to empower founders, leaders, startups, and organizations with the tools and resources to create a sustainable foundation to their business culture. Research shows that a systematically-developed culture leads to greater success. Through building strong foundations, we will be able to build purpose-centered, mission-driven, (more…)


  • November 1, 2021
    5:30 pm - 7:00 pm

Setting goals effectively is harder than it sounds. Studies show nearly 70% of business goals are missed! Don’t let your business slip – stay focused and achieve your plan. In this entrepreneurial seven-part virtual workshop series, we will provide the teaching and tools to help your business get stronger in the components that you need (more…)


  • November 4, 2021
    5:30 pm - 6:30 pm

Topic: Business Cultural Compass – Values The objective of this micro-series is to empower founders, leaders, startups, and organizations with the tools and resources to create a sustainable foundation to their business culture. Research shows that a systematically-developed culture leads to greater success. Through building strong foundations, we will be able to build purpose-centered, mission-driven, (more…)


  • November 8, 2021
    5:30 pm - 7:00 pm

Your business needs to be measured. What if you had a scoreboard to help you track your progress and see trends quickly? What gets measured, gets done. We will provide you some of the disciplines of business metrics and measurements that will keep you eye on the ball and anticipate issues much earlier. In this (more…)


  • November 11, 2021
    5:30 pm - 6:30 pm

Topic: Operationalize Your Business Culture The objective of this micro-series is to empower founders, leaders, startups, and organizations with the tools and resources to create a sustainable foundation to their business culture. Research shows that a systematically-developed culture leads to greater success. Through building strong foundations, we will be able to build purpose-centered, mission-driven, internally (more…)


  • November 22, 2021
    1:00 pm - 2:00 pm

Numbers sure can be scary!  When it comes to your business your numbers are vital to your success! Join us to learn how money flows in and out of your business, and how to complete and understand cashflow and projections to set your business up for financial success. (more…)


  • December 2, 2021
    5:30 pm - 6:30 pm

Topic: Enable and Support Performance The objective of this micro-series is to empower founders, leaders, startups, and organizations with the tools and resources to create a sustainable foundation to their business culture. Research shows that a systematically-developed culture leads to greater success. Through building strong foundations, we will be able to build purpose-centered, mission-driven, internally (more…)


  • December 8, 2021
    5:30 pm - 6:30 pm

Topic: Sustainability Through Evolution The objective of this micro-series is to empower founders, leaders, startups, and organizations with the tools and resources to create a sustainable foundation to their business culture. Research shows that a systematically-developed culture leads to greater success. Through building strong foundations, we will be able to build purpose-centered, mission-driven, internally aligned, (more…)


  • December 15, 2021
    5:30 pm - 6:30 pm

Topic: The Business Cultural Experience The objective of this micro-series is to empower founders, leaders, startups, and organizations with the tools and resources to create a sustainable foundation to their business culture. Research shows that a systematically-developed culture leads to greater success. Through building strong foundations, we will be able to build purpose-centered, mission-driven, internally (more…)


  • December 15, 2021
    6:00 pm - 7:00 pm

NOTE: This registration page is for our virtual class. Read below for details. Numbers sure can be scary!  When it comes to your business your numbers are vital to your success! Join us to learn how money flows in and out of your business, and how to complete and understand cashflow and projections to set your (more…)


  • December 15, 2021
    6:00 pm - 7:00 pm

NOTE: This registration page is for our in person class at our WWBIC Southwest office in La Crosse. Read below for details. Numbers sure can be scary!  When it comes to your business your numbers are vital to your success! Join us to learn how money flows in and out of your business, and how (more…)

Growing a Business

Classes for both new & experienced business owners to expand their learning and improve their results.

View Upcoming Classes

  • August 4, 2021
    5:30 pm - 6:30 pm

Search Engine Optimization (SEO) is an authentic marketing channel that you can use to generate visibility, engagement and sales among the target audiences for your business…precisely when they’re looking for what you offer. You know your potential customers are using search engines every day, and if you aren’t using SEO to market to them in organic search results then you’re probably leaving (more…)


  • August 14, 2021
    9:00 am - 11:00 am

QuickBooks® Online is a powerful bookkeeping software for small businesses. Join us to explore QuickBooks® Online, its capabilities, and find out, is it right for your business. (more…)


  • August 18, 2021
    5:30 pm - 6:30 pm

Search Engine Optimization (SEO) is an authentic marketing channel that you can use to generate visibility, engagement and sales among the target audiences for your business…precisely when they’re looking for what you offer. You know your potential customers are using search engines every day, and if you aren’t using SEO to market to them in organic search results then (more…)


  • September 1, 2021
    5:30 pm - 6:30 pm

Search Engine Optimization (SEO) is an authentic marketing channel that you can use to generate visibility, engagement and sales among the target audiences for your business…precisely when they’re looking for what you offer. You know your potential customers are using search engines every day, and if you aren’t using SEO to market to them in organic search results then you’re (more…)


  • September 15, 2021
    5:30 pm - 6:30 pm

Search Engine Optimization (SEO) is an authentic marketing channel that you can use to generate visibility, engagement and sales among the target audiences for your business…precisely when they’re looking for what you offer. You know your potential customers are using search engines every day, and if you aren’t using SEO to market to them in (more…)


  • September 17, 2021
    1:00 pm - 2:00 pm

Friday Feature is a comprehensive series that provides small business owners with content, resources, and access to subject experts.  Each topic is addressed in an open forum, panel type format with plenty of time for Q & A! Do you need to use a commercial kitchen to legally operate your business? Join to us explore the (more…)


  • September 20, 2021
    12:00 pm - 1:00 pm

Marketing Mondays: Make Your Brand Shine With Graphic Design Unfortunately, not every small business owner is an artist. But fortunately for us, Marquayla Ellison of Ellastic Designs will be sharing a key set of graphic design best practices, tips and tricks that you can put to work for your business right away! For this Marketing (more…)


  • September 29, 2021
    5:30 pm - 6:30 pm

Search Engine Optimization (SEO) is an authentic marketing channel that you can use to generate visibility, engagement and sales among the target audiences for your business…precisely when they’re looking for what you offer. You know your potential customers are using search engines every day, and if you aren’t using SEO to market to them in organic search results then (more…)


  • October 1, 2021
    11:00 am - 12:00 pm

Friday Feature is a comprehensive series that provides small business owners with content, resources, and access to subject experts.  Each topic is addressed in an open forum, panel type format with plenty of time for Q & A! You put your blood, sweat and tears into your business. But what happens when it is time to (more…)


  • October 13, 2021
    5:30 pm - 6:30 pm
  • October 20, 2021
    5:30 pm - 6:30 pm
  • October 27, 2021
    5:30 pm - 6:30 pm

NOTE: This is a 3-part session taking place on October 13, 20, and 27. For details on what each session will cover, please read below. WordPress is the most widely used website development platform in the world, allowing for the design of powerful, custom websites that are easy to edit. This beginner-level class will walk (more…)


  • October 15, 2021
    1:00 pm - 2:00 pm

Friday Feature is a comprehensive series that provides small business owners with content, resources, and access to subject experts.  Each topic is addressed in an open forum, panel type format with plenty of time for Q & A! Learn about Kiva at WWBIC loans.  Unlike loans from traditional lenders, other microlenders, or other crowdfunding platforms, Kiva (more…)


  • October 16, 2021
    9:00 am - 11:00 am

Join QuickBooks® Level 1 to receive an introduction on: setting up QuickBooks® Online, navigating the program and basic functions. (more…)


  • October 18, 2021
    12:00 pm - 1:00 pm

For Business-To-Business (B2B) professional service companies, one of the best ways to connect with potential customers is through content marketing. In this conversation with Kiley Peters of Brainchild Studios, you’ll discover how you can establish yourself and your company as a thought leader by offering insightful content that generates valuable leads. Kiley will share a (more…)


  • October 29, 2021
    11:00 am - 12:00 pm

Friday Feature is a comprehensive series that provides small business owners with content, resources, and access to subject experts.  Each topic is addressed in an open forum, panel type format with plenty of time for Q & A! Certification can open doors for small business owners. Join us to learn if certification is right for you, (more…)


  • November 5, 2021
    11:00 am - 12:00 pm

Friday Feature is a comprehensive series that provides small business owners with content, resources, and access to subject experts.  Each topic is addressed in an open forum, panel type format with plenty of time for Q & A! Considering opening a franchise? Join us to explore the ins and outs of franchising, what to consider, what (more…)


  • November 13, 2021
    9:00 am - 11:00 am

Join QuickBooks® Level 2 for hands-on learning: Basic accounting terms, linking bank and credit card accounts, a variety of workflows, and generating accounts. (more…)


  • November 15, 2021
    12:00 pm - 1:00 pm

Marketing Mondays: Use Your Unique Voice To Build Your Business You know your business is like no other, but it can be a challenge to translate that into unique messaging that will connect with potential customers. Join us for what is sure to be a fun conversation with Andrea Hubbert of Hub+company. We’ll explain the (more…)


  • December 10, 2021
    1:00 pm - 2:00 pm

Friday Feature is a comprehensive series that provides small business owners with content, resources, and access to subject experts.  Each topic is addressed in an open forum, panel type format with plenty of time for Q & A! Knowing the cost of your goods and services affects the pricing and overall cashflow of your business. Join (more…)


  • December 11, 2021
    9:00 am - 11:00 am

Join us for an advanced QuickBooks® session. We will collect feedback from Level 2 students to ensure we are covering advanced QuickBooks® questions our students have. (more…)


  • December 13, 2021
    12:00 pm - 1:00 pm

Marketing Mondays: Improving Your Website’s User Experience Are you looking to reach more customers or clients through your business’s website? Many websites are missing key elements of design and usability, making them less attractive — or even confusing — to site visitors. If your website doesn’t resonate with your target audience, you’re likely missing out (more…)

Financial Capabilities

Classes for those looking to improve their personal finances. All WWBIC financial capability programs are FREE to attendees.

View Upcoming Classes

  • August 26, 2021
    6:00 pm - 7:00 pm

It’s super tough when you and your partner speak different money languages! And this problem tops the list when it comes to dealing with financial decisions.  Whether living together or not let’s make a plan! Are you ready for financial unity and peace? In this masterclass you finally get the guidance you need! (more…)


  • September 23, 2021
    6:00 pm - 7:00 pm

When it comes to your money, the ugliest thing in the world is being broke.  In this class we show you why having cashflow is numero uno! Come learn about mailbox income and how to get it. We will explore multiple ways of making money, giving you a bird’s eye view of possible side hustles (more…)


  • October 28, 2021
    6:00 pm - 7:00 pm

Your credit report is something that follows you for the rest of your life, why not master it?  In this session, we will break down credit and how to repair it!  No need to pay thousands of dollars to a third party, come learn all about it for yourself!  Your future self will thank you (more…)


  • November 18, 2021
    6:00 pm - 7:00 pm

Getting access to $20,000 is revolutionary, especially when that money is someone else’s! This is the power of business credit – and how exciting would it be if you learned how to leverage this credit and turn it into cashflow?  This is the goal of business credit and in this masterclass you will learn exactly (more…)


  • December 16, 2021
    6:00 pm - 7:00 pm

Your life can be so different in a year!  If you’re ready to super charge your game plan for the new year, come get the exact steps you need to uplevel your finances. (more…)

ALL UPCOMING SOUTHWEST WI AREA CLASSES


  • August 4, 2021
    5:30 pm - 6:30 pm

Search Engine Optimization (SEO) is an authentic marketing channel that you can use to generate visibility, engagement and sales among the target audiences for your business…precisely when they’re looking for what you offer. You know your potential customers are using search engines every day, and if you aren’t using SEO to market to them in organic search results then you’re probably leaving (more…)


  • August 11, 2021
    8:00 am - 9:00 am

Strong Women, Strong Coffee encourages business professionals and entrepreneurs to build meaningful connections. Fueled by caffeine & passion, this free online webinar will feature a live interview with a strong woman who has achieved success in business or entrepreneurship. The audience will hear her story of success and feel a connection with other strong women (more…)


  • August 14, 2021
    9:00 am - 11:00 am

QuickBooks® Online is a powerful bookkeeping software for small businesses. Join us to explore QuickBooks® Online, its capabilities, and find out, is it right for your business. (more…)


  • August 18, 2021
    5:30 pm - 6:30 pm

Search Engine Optimization (SEO) is an authentic marketing channel that you can use to generate visibility, engagement and sales among the target audiences for your business…precisely when they’re looking for what you offer. You know your potential customers are using search engines every day, and if you aren’t using SEO to market to them in organic search results then (more…)


  • August 19, 2021
    8:00 am - 9:00 am

Fueled by entrepreneurs, this FREE virtual networking event is for people who are focused on growing their business, expanding their business networks, and getting fresh ideas for their business. This networking event will feature a local small business owner and their journey! All are welcome. Join us to connect with other like-minded entrepreneurs and get (more…)


  • August 24, 2021
    6:00 pm - 9:00 pm

In 9 weeks (including graduation) learn the fundamentals of running a business and develop a completed business plan. This virtual series utilizes online LivePlan and Zoom platforms so access to computer and computer skills are required. FEE: $225 Class runs from August 24 – October 19. *Scholarships & reduced fees available. Space is limited; deposit required (more…)


  • August 24, 2021
    6:00 pm - 7:00 pm

Your business plan is critical for starting, managing, and growing your business and very necessary to secure financing! Join us to learn why a strong business plan is vital and where to find the resources to help you successfully complete your plan! (more…)


  • August 25, 2021
    8:00 am - 9:00 am

Strong Women, Strong Coffee encourages business professionals and entrepreneurs to build meaningful connections. Fueled by caffeine & passion, this free online webinar will feature a live interview with a strong woman who has achieved success in business or entrepreneurship. The audience will hear her story of success and feel a connection with other strong women (more…)


  • August 26, 2021
    6:00 pm - 7:00 pm

It’s super tough when you and your partner speak different money languages! And this problem tops the list when it comes to dealing with financial decisions.  Whether living together or not let’s make a plan! Are you ready for financial unity and peace? In this masterclass you finally get the guidance you need! (more…)

Prefer to view all upcoming Southwest WI area classes in list format? Click here.

WWBIC is an equal opportunity provider.

Reasonable accommodations for persons with disabilities will be made upon request with at least two weeks’ notice. Please contact your local WWBIC office for arrangements. SBA programs are offered to the public on a nondiscriminatory basis

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