You need to prepare to leave the crisis behind you by preparing for its end in advance. Dr. Michael Troyer and Anna Steinfest will guide you in identifying transition strategies to prepare your Firm for post-crisis opportunities, amongst them:

  • Prepare to implement your plan to improve your competitive position as the crisis eases;
  • Prepare for the opportunities that the end of the crisis will offer and its eventual end can create for you;
  • Prepare to satisfy the “pent-up” demand that will turn into sales as the crisis ends, and yet not over-prepare.


Meet your Facilitators:

Dr. Michael Troyer, owner of A Fresh Perspective for the Small Business Owner, has specialized in providing advice, counsel and mentoring to small business owners since 2001. Prior to starting his own business, he served as an Associate Professor of Business Administration at the University of Wisconsin – Green Bay, receiving Emeritus Professor status. He taught Leadership, Management, Business Strategy, Creative Thinking/Idea Finding, and Nonprofit Management. Dr. Troyer received his BA Degree from Cornell College and Masters and Ph. D., Degrees from Duke University.




Anna Steinfest is the president of AFF Research, LLC and is actively involved in community charities and the Green Bay Chamber of Commerce. Since immigrating to the US in 1998, Anna has spent over 15 years developing programs to empower women, minorities and veterans.  Anna is best known for developing the Green Bay Packers Mentor-Protégé Program (mentorship partnership). With a Master’s degree in economics, Anna’s focus is on developing sustainable programs that encourage community development through entrepreneurship and economic development.



Please note, if registration has closed, please contact until the day of a class to receive access.

  •  June 9, 2020
     2:00 pm - 3:30 pm




We're sorry, but all tickets sales have ended because the event is expired.