Digital Growth Navigator: Website and SEO Essentials – La Crosse

Get Found and Grow Your Business!

Part 1: Theory (June 23, 12:00-1:30 pm)
In today’s digital landscape, having a website isn’t enough. This training will demystify Search Engine (SEO) and Website Optimization. You will learn how to identify the words your customers are searching for, how to optimize on-page opportunities, how to get your business to appear in local, near-me searches, and how to make sure your website is mobile friendly, user friendly, and generating the revenue you need.

Part 2: Lab (June 24, 12:00-2:00 pm)
Practice makes perfect. In this lab, you will audit a current GBP listing (photos, hours, service areas, etc.), create three “Google Posts” with keyword-rich descriptions, and audit and create a checklist of improvements tailored your website.

About the Digital Growth Navigator Series:
Get off the sidelines and into the digital game.  This digital marketing series will combine traditional classroom teaching with hands-on learning labs, ensuring you understand the “why” and the “how” to advance digital marketing to grow and strengthen your business. NOTE – This series is designed for those who already have an operational website in place for marketing your small business.