Digital Navigator: Google Business Profile 101 – Maximizing an Essential Free Tool

Google Business Profile is a free tool available to almost every business owner. In this training, an expert facilitator will walk you through the basics of setting up and managing your Google Business Profile. In addition to learning the fundamentals, you’ll have the opportunity for hands-on guidance, whether you’re creating a new profile, optimizing an existing one, or getting your questions answered to help your business stand out in Google Search and Maps.

What Google Business Profile is

• Benefits of Using Google Business Profile for a small business
• How to claim an existing profile
• How to build a new profile if one doesn’t exist
• What elements should be included
• How to optimize it for maximum exposure