Marketing 101: Build Your Business on a Solid Marketing Foundation

Starting a business is exciting but knowing how to market it can feel overwhelming. Before you spend more money on advertising, social media, or a website, it’s important to build a solid foundation.

In this practical, no-fluff workshop, Revenue Strategist Lisa Raebel will walk you through the five essential decisions every business owner needs to make before launching a marketing plan. You’ll learn how to clearly define your ideal customer, communicate the value of your business, build a memorable brand promise, choose the right marketing channels, and create a customer experience that leads to referrals and repeat business.

Whether you’re just starting out or still trying to figure out why your marketing isn’t producing results, you’ll leave with a simple framework you can immediately apply to grow your business with confidence.

You’ll leave knowing how to:

• Identify your ideal customer instead of trying to market everyone.
• Clarify the problem your business solves and why customers will choose you.
• Build a brand that is remembered for its promise, not just its logo.
• Focus your marketing efforts where they will have the greatest impact.
• Create a customer experience that turns first-time buyers into loyal advocates.