Marketing Playbook – Drive Customers to Your “Door”

What are your marketing plays and who is lining up the shots? Build team clarity and accountability for on-going marketing efforts. How are you reaching out & when? Who are your clients and how do you help them? Marketing makes the most impact when it is consistent. Join us and walk away with 3-5 marketing plays to drive new and repeat business. If you have any of the following, please bring to the workshop: client experience/touchpoint plan, onboarding process or service levels, marketing calendar, ideal client definition, and client segmentation analysis.

Meet your facilitator, Jennifer Hensley.

With two decades of marketing and sales experience, Jennifer has a big picture understanding of the business playing field. She uniquely links concepts to address complex problems and acts quickly on opportunities with strategic leadership that delivers results. She spots connections to positively impact your business’s bottom line. Jennifer zones in on the most impactful plays to move the needle and builds systems to ensure client consistent follow-through. Jennifer excels at making her teammates around her better.

Jennifer has worked in the corporate headquarters and on a local leadership team contributing to all aspects of distribution. With intimate knowledge of new and sophisticated advisors, she is recognized for doubling sales in 2 years and surpassing digital marketing usage goals by over 150%. Jennifer understands planning, sales consulting and marketing. She passes the ball to the right teammate, driving client acquisition and retention. Jennifer excels in maximizing fundamentals that create scoring opportunities. Jennifer’s best teammates are her husband, Keith and daughter, Samantha who always push her to play her own game and stay on offense.

Please note, if registration has closed, please contact info@wwbic.com until the day of a class to receive access.