Marketing Mondays: From Plan to Pivot

From Plan to Pivot: ReStart Ready outlines the PIVOT storefronts and solopreneurs need to thrive in this new ‘brandscape’.

Every small business out 2020 with a big, audacious PLAN. A global pandemic and social justice unrest changed it all. Solopreneurs and storefronts need to PIVOT business strategy for the next six months and make projections for the year ahead. It’s time to retool how marketing connects with customers and how to successfully shift to online & e-commerce solutions.

Meet your facilitator, Ebony Ssali.

Ebony Ssali, MBA is the Brand & Creative Director of Ssali Media Group, a branding, marketing and media consultancy headquartered in Wisconsin. Ssali is a national guest lecturer on topics of branding, diversity in communications, and innovation as brand strategy. She has earned professional degrees in Advertising & Psychology from Marquette University and her Master of Business Administration from Alverno College.

Ssali Media Group develops branding identities and marketing strategies for mid-volume businesses and organizations in the healthcare, education and community development, and technology industries. The firm manages regional & national print, broadcast, web, and social media for brands.