Marketing Mondays: Sweet Treats For Your Audience

Join us for the next installment in the dynamic Marketing Mondays series, featuring an interview with Shannon Heupel of The Dough Shoppe in Green Bay. We’ll discuss the various marketing channels that they have used to promote their mission-based edible cookie dough business and the pros and cons of each.

Ben LeFort of Dolomite Marketing will guide the conversation about The Dough Shoppe’s marketing efforts thus far and share some ideas for how they (and you!) can up their marketing game via Search Engine Optimization (SEO), digital display ads and more.

Come ready for an inspiring conversation – and bring your questions, too!

Meet Your Facilitators:

Shannon Heupel | Co-owner, The Dough Shoppe

The Dough Shoppe is a truly family-run business. Shannon is a successful small business owner, having run a stencil and airbrush company for cookie decorators that took her all around the country. Her daughter Katelyn graduated from The French Pastry School in Downtown Chicago. Shannon’s son Tyler is in law enforcement and is also a Sergeant in the Army Reserves, and her husband Jamie works full-time as a structural engineer.


Benedict LeFort | President, Dolomite Marketing

A long-time resident of Milwaukee, Ben has taught English abroad, worked in publishing and nonprofits, honed specialized marketing skills at top notch agencies, run a solo consultancy, and started up a Milwaukee-based firm focused solely on Search Engine Optimization (SEO). Over the years, Ben has cultivated a deep knowledge of how businesses can attract new customers through digital marketing and data-based decision making.


*Note: This class has been rescheduled from its original date of January 11, 2021

  • January 25, 2021
    12:00 pm - 1:00 pm




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