Search Engine Optimization (SEO) is an authentic marketing channel that you can use to generate visibility, engagement and sales among the target audiences for your business…precisely when they’re looking for what you offer. You know your potential customers are using search engines every day, and if you aren’t using SEO to market to them in organic search results then you’re probably leaving money on the table. In this five-part series, you’ll learn how to get more ROI out of your website with SEO!
For the second installment in our series, we’ll explore techniques for effective keyword research that will guide and prioritize the work to optimize the content on your website. We’ll discuss the different types of keywords, how to identify content opportunities for SEO, and some tips, tricks and tools for getting the most out of the keyword research process. With good keyword research, you’ll discover the kinds of language your audience uses most frequently when they’re looking for information on your product or service, as well as what topics matter most.
We’ll have plenty of time at the end of the session for Q&A, so feel free to bring your questions!
Meet Your Facilitator:
Benedict LeFort | President, Dolomite Marketing
A long-time resident of Milwaukee, Ben has taught English abroad, worked in publishing and nonprofits, honed specialized marketing skills at top notch agencies, run a solo consultancy, and started up a Milwaukee-based firm focused solely on Search Engine Optimization (SEO). Over the years, Ben has cultivated a deep knowledge of how small businesses can attract new customers by creating visibility with their target audiences in search engine results pages. His consultancy focuses on strategic marketing planning as well as SEO and other digital marketing channels for non-profit and for-profit social enterprises.
June 9, 2021
5:30 pm - 6:30 pm