Search Engine Optimization (SEO) is an authentic marketing channel that you can use to generate visibility, engagement and sales among the target audiences for your business…precisely when they’re looking for what you offer. You know your potential customers are using search engines every day, and if you aren’t using SEO to market to them in organic search results then you’re probably leaving money on the table. In this five-part series, you’ll learn how to get more ROI out of your website with SEO!
Once you understand the best keywords to target on your website (which we discussed in Session 2 of our series), the question is: What do I do with those keywords? That’s where the best practices of content optimization for SEO come into play. Of course, between Meta Titles, Meta Descriptions and Alt Image Tags (among other SEO elements), knowing where to start when optimizing your website gets tricky fast! In this session, we’ll explain all of the SEO elements you’ll need to address, show you where to place your most important keywords, and point you in the direction of some tools that will make the whole process much easier.
We’ll have plenty of time at the end of the session for Q&A, so feel free to bring your questions!
Meet Your Facilitator:
Benedict LeFort | President, Dolomite Marketing
A long-time resident of Milwaukee, Ben has taught English abroad, worked in publishing and nonprofits, honed specialized marketing skills at top notch agencies, run a solo consultancy, and started up a Milwaukee-based firm focused solely on Search Engine Optimization (SEO). Over the years, Ben has cultivated a deep knowledge of how small businesses can attract new customers by creating visibility with their target audiences in search engine results pages. His consultancy focuses on strategic marketing planning as well as SEO and other digital marketing channels for non-profit and for-profit social enterprises.
June 23, 2021
5:30 pm - 6:30 pm