Search Engine Optimization (SEO) is an authentic marketing channel that you can use to generate visibility, engagement and sales among the target audiences for your business…precisely when they’re looking for what you offer. You know your potential customers are using search engines every day, and if you aren’t using SEO to market to them in organic search results then you’re probably leaving money on the table. In this five-part series, you’ll learn how to get more ROI out of your website with SEO!
For our last session in the series, we’ll discuss the final “leg” of the “three-legged stool” of SEO. Link earning (a.k.a., “link building”) involves research, outreach and relationship building that encourages other websites to link back to the great content that you’ve built on your website through the keyword research and content optimization processes discussed in previous sessions. The importance of good inbound links to a website’s SEO success can’t be understated; your site’s inbound link profile is akin to its reputation and authority in the search engines’ eyes. We’ll demystify the process of earning links and point you in the direction of some useful tools that can help with the process.
We’ll have plenty of time at the end of the session for Q&A, so feel free to bring your questions!
Meet Your Facilitator:
Benedict LeFort | President, Dolomite Marketing
A long-time resident of Milwaukee, Ben has taught English abroad, worked in publishing and nonprofits, honed specialized marketing skills at top notch agencies, run a solo consultancy, and started up a Milwaukee-based firm focused solely on Search Engine Optimization (SEO). Over the years, Ben has cultivated a deep knowledge of how small businesses can attract new customers by creating visibility with their target audiences in search engine results pages. His consultancy focuses on strategic marketing planning as well as SEO and other digital marketing channels for non-profit and for-profit social enterprises.
July 21, 2021
5:30 pm - 6:30 pm