Website + SEO Essentials (Online for SW)

Facilitator: Michelle Malone, Collective Marketing

Your website should do more than look good. It should help people quickly understand what you offer, trust your business, and take the next step. Join Michelle from Collective Marketing for a practical workshop covering the essentials of creating a website that works harder for your business. You’ll learn how to improve your website’s user experience and conversion, add a lead magnet + pop-up to grow your email list, and understand the SEO basics that help people find you online. We’ll also cover how to make sure your Google Business Profile is complete, accurate, and working for you. You’ll leave with practical updates you can make right away to turn your website into a stronger part of your marketing system.