How to Build a Clear Brand and Be Seen

Learn the basics of what you need to do to create clear, consistent communications to grow your business. This presentation and workshop will help you get recognized faster, find and keep employees that want to work for you, and earn the trust of your customers and stakeholders.
We will clarify the definitions of brand, brand identity, branding, brand book, creative, and logo. We will go over key brand elements and complete an exercise that will help guide your branding decisions. You’ll take away actionable tips to start making your business vision clear.
At the end of this class you will:
• Understand what a brand is and how branding, creative logos & tone of voice build a brand.
• Have a clearer picture of who you are as a brand and what you want your customers to know about you.
• Take away resources to help you start creating your brand identity.

Meet your facilitator! Mary Jane is a creative adventurer. Her passion for small businesses and branding has taken her to work with organizations from rural Wisconsin to the Pacific Islands. Ten years ago Mary Jane came home to Madison and worked in marketing and advertising for the hospitality industry, Isthmus Publishing, and the Wisconsin Historical Society. She founded MJC MKTG in 2019 to fulfill her unrivaled passion for growing small businesses and startups. In addition to her marketing experience, she draws on her degrees in art and cultural studies to bring brands into focus.

Mary Jane comes from a small business family and loves working with other small businesses. She is an affiliate member of Madison Originals independent restaurant group and co-chair of the Dane Buy Local marketing committee. She also consults for the Madison Public Market MarketReady Program.