Dr. Michael Troyer and Anna Steinfest will share with you steps you should take to create a successful Crisis Contingency Plan (and a Due Diligence Assessment). The Assessment focuses on two main strategic positions:

  • The firm’s strategic position
  • The firm’s competitive position

The contingency planning process then guides you through a determination of the key steps that you will need to take at designated stages of the crisis. It will serve as a roadmap for your decision-making, intended to help you sustain your firm.

Meet your Facilitators:

Dr. Michael Troyer, owner of A Fresh Perspective for the Small Business Owner, has specialized in providing advice, counsel and mentoring to small business owners since 2001. Prior to starting his own business, he served as an Associate Professor of Business Administration at the University of Wisconsin – Green Bay, receiving Emeritus Professor status. He taught Leadership, Management, Business Strategy, Creative Thinking/Idea Finding, and Nonprofit Management. Dr. Troyer received his BA Degree from Cornell College and Masters and Ph. D., Degrees from Duke University.




Anna Steinfest is the president of AFF Research, LLC and is actively involved in community charities and the Green Bay Chamber of Commerce. Since immigrating to the US in 1998, Anna has spent over 15 years developing programs to empower women, minorities and veterans.  Anna is best known for developing the Green Bay Packers Mentor-Protégé Program (mentorship partnership). With a Master’s degree in economics, Anna’s focus is on developing sustainable programs that encourage community development through entrepreneurship and economic development.

  •  May 12, 2020
     2:00 pm - 3:30 pm




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