For Business-To-Business (B2B) professional service companies, one of the best ways to connect with potential customers is through content marketing. In this conversation with Kiley Peters of Brainchild Studios, you’ll discover how you can establish yourself and your company as a thought leader by offering insightful content that generates valuable leads. Kiley will share a wealth of tips gleaned from her experience working with B2B clients in a range of industry verticals, so be ready with a pad of paper to jot down the inspiration that comes to you for your business!
Marketing Mondays host Ben LeFort of Dolomite Marketing will guide the conversation. Feel free to bring your B2B content marketing questions and we’ll do our best to answer them!
Meet Your Facilitators:
Kiley Peters | Founder & CEO of Brainchild Studios
Kiley Peters is the Founder and CEO of the international award-winning Brainchild Studios, a boutique branding, digital content marketing, and website creation agency serving service-based businesses seeking to scale with lean teams. She founded RAYNE IX, an executive coaching and consulting company for service-based small business owners and exit planning advisors. She also created the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurs through the steps of starting a virtual business.
As a serial entrepreneur and national speaker, with over a decade of industry experience, she has worked on digital marketing strategies for over 100 brands ranging from small businesses to global enterprises. Her primary areas of expertise include small business consultation, digital content strategy, and consumer behavior research and analysis.
She is a Faculty Member at Exit Planning Institute (EPI), an Adjunct Professor at Marquette University, a Certified Exit Planning Advisor (CEPA) and holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago.
Benedict LeFort | President, Dolomite Marketing
A long-time resident of Milwaukee, Ben has taught English abroad, worked in publishing and nonprofits, honed specialized marketing skills at top notch agencies, run a solo consultancy, and started up a Milwaukee-based firm focused solely on Search Engine Optimization (SEO). Over the years, Ben has cultivated a deep knowledge of how businesses can attract new customers through digital marketing and data-based decision making.
October 18, 2021
12:00 pm - 1:00 pm