Marketing Mondays – Improving Your Website’s User Experience

Marketing Mondays: Improving Your Website’s User Experience

Are you looking to reach more customers or clients through your business’s website? Many websites are missing key elements of design and usability, making them less attractive — or even confusing — to site visitors. If your website doesn’t resonate with your target audience, you’re likely missing out on opportunities to connect with your target audience. We’ll explore key strategies for improving site design, content and user experience, making your website a more engaging and effective tool to grow your small business.

Marketing Mondays host Ben LeFort of Dolomite Marketing will guide the conversation. Feel free to bring your website questions and we’ll do our best to answer them!

Meet Your Facilitators:

Shane Fell | Co-Founder & Marketing Strategist, Limeglow Design

Shane is the owner of LimeGlow Design, a Milwaukee area website design and branding firm that serves small businesses and nonprofit organizations. He has helped a variety of organizations successfully plan their online marketing initiatives – advising them in areas such as website design and user experience, content development, search engine marketing, branding, and more. In addition, Shane is a featured speaker at business groups and seminar events, educating business owners in Internet marketing strategy best practices.

Benedict LeFort | President, Dolomite Marketing

A long-time resident of Milwaukee, Ben has taught English abroad, worked in publishing and nonprofits, honed specialized marketing skills at top notch agencies, run a solo consultancy, and started up a Milwaukee-based firm focused solely on Search Engine Optimization (SEO). Over the years, Ben has cultivated a deep knowledge of how businesses can attract new customers through digital marketing and data-based decision making.